FCUX|Design Thinking and Innovation blog

Author : Shashank Shwet      3 Min Read

JUNE 29, 2018

Design thinking needs to challenge conventional thought process. That’s when innovation happens

Over the next month, FCUX will announce new organisation design and brand identity. Evangelising, sensitising and delivering design thinking and UX design over the last 10 years, we have moved into the next chapter of the company. One, where we deliver more than user experience.

Over the next month, FCUX will announce new organisation design and brand identity. Evangelising, sensitising and delivering design thinking and UX design over the last 10 years, we have moved into the next chapter of the company. One, where we deliver more than user experience. The field of UX is dynamic and a responsible UX design team is moving to deliver complete customer experience - the simple and beautiful user experience but also the business strategy and product roadmap through design thinking, the IT ecosystem that creates constraints to digitalisation. Many organisations are also wondering how will the future of experience be with IoT and AR/VR. This is where FCUX steps in - at the merger of Design, Technology and Business.

With a much more focus on digital experience, FCUX has moved beyond delivering user experience to deliver customer experience and future experience for their customers. As students of design thinking and UX design we have focused on the unmet and uncalled out need of our customers (users). And we learnt. We learnt that there is a gap in design thinking knowledge for business and product strategy. We learnt that enterprises have aspirations to make their products smart and create new business models around it. We also learnt that there are not many service provider who can bring in design, business and technology together – services required to bring a digital transformation. Here we took the mandate what our customers gave us – of digital experience. And hence our new design and new way to call us out – FCUX – simple four letters that define who we are. In fact it brings our three principles, our agenda in the market, out: -

1. FX – Future Experience using design thinking, Smart devices experience and Innovation management.

2. CX – Complete customer experience across touchpoints – omnipresent, simple and easy to use

3. UX – Our core, our tools of business. User Experience what we are really, really good at.

And we....a creative bunch of people have survived, have got in a little bit of fun in this cut throat business of digital consultancy, we have added a creative blob at the back. To not forget our roots as designers, who put themselves in the shoes of end users and empathise..... That our best tool is still a customer journey map and a pencil wireframe, through which we have brought change in collective consciousness of the organizations towards design - And with it in the lives of people. So here is to celebrating 10 years in UX design, to deliver design thinking and UX design services. Here is to our customers who have constantly believed in the principles of design to solve their business problems. Our new organization design and logo, with a new zeal to deliver digital experience.