CASE STUDY

Design Thinking & product conceptualization for a Fortune 500 pharma company

FCUX is a partner for a global pharma company to implement Design Thinking for innovation across the organization. As a part of the project, we conduct Design Thinking workshops across the globe to help stakeholders identify key problems in the ecosystem for all stakeholders - patients, doctors, pharmacists, caregivers, hospitals and healthcare professionals. We have worked with the company to conceptualise and design various digital products based on the outcomes of the Design Thinking workshops.

One of the first products that we worked on is a Doctor engagement platform which gives Doctors access to free educational material such as research papers, medical journals and eBooks helping create a valuable community for knowledge sharing amongst the Doctors.