The Imagin 6D Framework

All UX designers at Fortune Cookie are trained on our Imagin 6D design process.
Our process has been built on our many years of experience in design product UX
across industries and platforms.


The Imagin 6D UX process is an essential step wise process of defining and designing a digital product. As companies move towards creating efficient processes with going digital, it becomes imperative for the businesses to adopt the right UX design approach so that the goals of the digitalization & the product can be achieved. It is also important to cater to the user’s perception and responses to the product. Hence an imperative role of the designer is to anticipate the usage of the product. The Imagin 6D framework is a structured set of activities that designers need to follow during the process of design.

The Imagin 6D framework is distributed in three major spaces - Design Strategy Space, Design solution space and the Design delivery space. Each of these spaces is defined below: -


The design strategy space dwells into the strategy of the digital product and helps to determine the what, how and why of the product. The design strategy phase helps in defining the exact problem for which the digital product and strategy may be the solution. The design strategy helps to define the usefulness and effectiveness, the constraints that the design strategy may have like technology and business and the end goal that the product aims to achieve. Design strategy has two steps – Discover and Define. The Discover step aims at exploring the problem, define the scope and think of alternative ways of solving the design problem. Major tools used are user research, stakeholder interviews and design thinking approach. The Define step aims to zero down on the problems chosen to be solved and defines the context of the problem. The context of the problem is defined through the user and case scenarios, personas and storyboarding.


The design solution space aims to promote the strategy decided in the earlier phase through defining the exact solution that will work for the design problem. In addition, it also dwells into the promotion of adoption of the digital product. It aims to define three main features of the product that will help the users to stay engaged with the digital product. It also aims to add solutions that will help in retaining users or encourage returning users. Design differentiators are conceptualized using tools like paper prototyping that can be easily validated with the users. It consists of two steps – Dream and Design. The dream step aims to create design differentiator that a user may get hooked on to and the Design steps aims to create low and high-fidelity mock-ups of the solution.


The design delivery space helps in implementing the design solution through visual design. The design delivery takes into consideration the different technology platforms the solutions needs to be created on, the different resolution and screen sizes for the digital product. It also aims to define as to how the delivery will take place with the engineers to develop the digital product. It consists of two steps – Develop and Deliver. The develop phase is where most of the visual design will be done. The Deliver space helps in creating the right design documentation and design guidelines for the product. This is also followed by user testing of the problem and defining a roadmap of the digital product for further enhancements and developments.