Design Strategy

FCUX uses a wide range of conceptualization and strategy tools including design thinking
and product lockdowns to help organizations to achieve digital transformation.

Our core practice revolves around working with organizations across different segments
helping them device the most effective digital strategies.

Design Thinking &
Product Lockdown Workshops
of UX
Digital by DNA Digital Consulting Program

Design Thinking & Product Lockdown Workshops

We help organizations define short term and long-term product design strategies based on the goals that need to be achieved; be it decrease user drop off, enhance productivity, increase user engagement and retention or optimize tasks.
Fortune Cookie UX Design ensures that organizations understand their users and define product strategies keeping in mind design, technology and business.

Innovation Management

We work with both large and small, service and product organizations to help them innovate for better products. Fortune Cookie UX Design is the innovation management partner responsible for leading innovation of digital products that match business strategy and goals through research, prototyping and quick market validation before commercialization. We setup an innovation process in organizations to ensure that innovation is practiced across the organization and all employees and stakeholders play a part in making the organization more innovative.

Institutionalization of UX

Today most companies who focus on digitalization are looking forward to create a mature UX practice within the organization. At Fortune Cookie UX Design we help these companies to institutionalize UX team by providing onsite team based on the requirement and take responsibility of UX team for a period of 1 – 2 years. Once the team is setup and properly functional, we transfer the team permanently to the client.

We have institutionalized UX in more than 20 IT product companies and start-ups across the country.

Digital by DNA

We are known in the industry by a concept called ‘Digital by DNA’ – A process created for companies across various verticals to achieve digitalization in alignment with their strategic vision. Based on our research we identify all the processes – divide them into set of tasks and figure out which all tasks can be done without Human Intervention. We look into each stage of the process and identify the tasks that can be digitalized and can be made more efficient without compromising the quality, thus reducing the time taken to complete the process. Once the processes are identified, we go out and create a digital roadmap for the organization to deliver digital products. This radical overhaul of business processes helps companies to not only reduce costs but also enable them to offer more competitive prices, better operational controls and less risk.

Digital Consulting

As a team of design thinkers and strategists we excel at using design thinking to help large organizations to solve tricky problems using the power of design thinking. Whether it is service innovation, new product conceptualization or innovating for customer experience we will help you achieve your goals with the patented Dream Design Thinking process.
Once we derive the future strategy our team of UX experts will help convert your vision to reality.

Program Management

Today, an organization can stay relevant only as long as it keeps innovating. The world is changing so fast that it sometimes becomes difficult to keep pace. FCUX has created a copyright innovation management process which helps organizations create a culture of innovation within the organization and leverage the collective strength of the organization as a whole to drive new ideas and innovations.


Design Delivery

Usability Services

Setting up UX Lab

UX Governance